Project Examples


There are so many project scenarios to consider and here are just a few.  Every organization has different needs and after discussing your project, I can provide a proposal and cost based on your exact situation and budget. 

Website Content Audit & Improvement

There are few things in your business more important than your website.  Along with your guests, I have a passion for great website content and showcasing your product in the best possible way. Every page must tell the right story and do so efficiently – in seconds. It must be optimized with the correct key words.   From developing new website content to enhancing your current content to reviewing site analytics, I can manage this process for you.

Develop a Marketing Content Library

Engaging content is critical in reaching today’s consumer.  From organizing the unique aspects of your facility to creating new stories, having great content ready to distribute keeps you top of mind with your customers. Your website, your Facebook page, your next publicity release, your customer newsletter, starting a blog, ebooks, webinars – there is a constant need for new and engaging content!  A project like this can focus on one or multiple areas of your business including your leisure guests, meetings, restaurant, spa, weddings and more. 

Sales Tool Development

Sales people need an arsenal of tools at their fingertips along with marketing support to ensure the right message is in the marketplace.  Some examples include sales presentations, product development with supporting materials to enhance your meeting experience, tradeshow booth development or enhancement, managing meetings website content and messaging, executing a quarterly newsletter (print or electronic), sending a direct mail piece, developing client tools and resources to promote their meeting, and FAM planning/execution. 

Develop new Weddings Collateral

You want to improve your weddings collateral and position your facility as a premier wedding destination.  I can work with you and your Catering team to develop comprehensive content and marketing communications that puts your facility in the position to garner more catering business.

Launch/Re-launch your Restaurant

You are launching a new restaurant concept at your hotel.  I can develop a plan that incorporates a variety of restaurant marketing initiatives including development of new website content, collateral, local advertising plan, updated branding materials, leveraging your Open Table profile, monitoring your online reputation on sites like Yelp and TripAdvisor, developing content for publicity and social media marketing, implementing a restaurant/chef blog and more.

Develop and manage the Monthly/Quarterly Newsletter

Keep your property top of mind with your key customers and guests with a simple but important marketing piece that delivers news and information about your facility and destination. I can gather the content and manage the creative process to produce the piece whether it’s print or electronic.  Other guest communications might include pre-stay marketing, post-stay follow-up, on-site marketing materials.

Monthly/Quarterly Retainer for a Variety of Projects

If you have several initiatives you need handled on a consistent basis or need to catch up with a variety of marketing projects, a monthly or quarterly retainer is a great choice.  In this capacity, I can act as your ongoing “mini marketing team” and manage a variety of initiatives.  Website updates, monitoring your online reputation, initiating your quarterly newsletter, managing the marketing calendar, making marketing recommendations, compiling reports, developing new creative content, or enhancing your product materials are some of the areas you might need assistance.  (Minimum of $1,000 per quarter).


A NOTE ABOUT THE DESIGN PROCESS: You are welcome to provide any branding guidelines to ensure consistency across marketing communications.  In managing a project, I can work with assigned members of your team, your agency and/or your copywriters and designers.  I am also able to contract copywriters and designers on your behalf.