Past Project Examples

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Project 1) Customer needed to diagnose and strategize declining bookings. Multi-point project plan developed to address target markets, brand message, engaging content, team member role, reputation management, website experience and continued next steps. 

Project 2) Customer needed to strategize on how to reposition boutique hotel against launch of new hotel in the marketplace. Conducted brainstorming sessions to refine brand message and developed multi-point strategic plan including rate strategy/offers, website/mobile experience, communications, social media, database management, and reputation/link building . 

Customer needed to re-address brand position after 10 years in the market. Comprehensive research and planning including competitive analysis, data analysis, customer insights, brand development, trend analysis, team member feedback, and sales/marketing initiative planning (long term project with Task Force).  

Customer needed a comprehensive plan to achieve governance over the Salesforce Amadeus platform including data integrity and planning, process improvement and training/communications (long term project, partnered with Administrator). 

Customer was launching multiple new technologies that require change management, training, and communications. Provided insight and feedback, prepared training materials, and operational support to deliver key messages (long term project with Internal Team).

Customer needed web content enhanced for multiple hotels on corporate website. Created impactful content for overall information, guest rooms, meetings, restaurant, spa, recreation and FAQs. 

Customer needed to address complex structure of destination team members. Gathered feedback, created simplified, multi-point training materials, and ongoing communication channels.  

Customer needed to address breakdown in guest delivery of marketing product benefits. Diagnosed problems, developed improved processes and comprehensive training materials to support and fulfill marketing promise and positive guest experience. 

Customer needed brand/content development, marketing communications, website content, product development, and advertising recommendations (various customers in each area).  

Customer needed to develop strategic priorities to guide future team objectives. Develop clear communications with key points and visual appeal for management to apply in day to day work. 

Customers needed to evaluate the marketplace and launch of new hotel and restaurants. Comprehensive research and analysis comparing product details, researching customer feedback, and defining key points of differentiation. 

Customers needed executive level presentation to address current business issues.  Converted 50+ pages of content to 10-page engaging presentation focused on key points and actionable next steps. 

Other areas of presentation development include Marketing Plan, Product Overview, Training 

Customer needed new product experience developed to differentiate themselves in the marketplace. 

Worked with internal team to develop new product, external/internal communications and training. 

Customer needed dynamic way to showcase career opportunities with their company.  Developed dynamic presentations inline with corporate career branding to attract and educate talent.